Paint The Town Black on Arthur's Day


On Thursday 27th September, Guinness and like-minded music fans will paint the town black as Arthur's Day comes to Great Britain for the first time ever.

Tom, will headline a spectacular live music gig in London’s Senate House, alongside Wretch 32 and other guests who will be revealed closer to the time.

Paying tribute to the man behind the pint, Tom will also make a surprise visit to one of 25 pubs, in and around WC1, celebrating Arthur’s Day for an exclusive intimate gig and to raise a toast ‘To Arthur’. Music lovers celebrating in one of the local pubs will also be in with a chance of winning tickets to the extraordinary Senate House event.

On Arthur’s Day, Great Britain will join a global music celebration with a line-up that includes the likes of Example, Tinie Tempah, Ellie Goulding, Mika, Professor Green, Fat Boy Slim, Texas and Amy McDonald. The annual celebration will take place in over 55 countries including Ireland, Spain, Italy, Germany, France, Caribbean nations, Malaysia, Indonesia, Australia, Japan, Singapore, South Korea and now, Great Britain.

Arthur’s Day was first held in 2009 to celebrate the 250th anniversary of Guinness founder, Arthur Guinness, signing the 9,000 year lease to the Dublin brewery. Now in its 4th year, the global music event celebrates the remarkable legacy of Arthur Guinness worldwide.

To find out more about how you can paint the town black and be part of the extraordinary event visit