The British Society of Magazine Editors had their annual awards ceremony on 10th November 2010 in London.
On the evening Tom Jones performed 5 songs for War Child; 3 songs from Praise and Blame and 2 from his past repertoire, receiving two standing ovations.
War Child are an international charity that protects children living in the world's most dangerous war zones. They currently work in Iraq, Afghanistan, Uganda and D.R. Congo.